Jeff was destined to be in this business. He comes from a long line of creative and communication arts professionals that include designers, writers, printers, ministers, teachers, artists, musicians, and producers – including parents who were missionary publishers in Central America and Mexico.
A variety of cultural and creative influences and a wealth of business and marketing experience and expertise – combined with formal training at Stephen F. Austin State University – give Jeff a unique perspective on both marketing and life.
Jeff is not only a talented creative director, conceptual strategist, and graphic designer who is equally at ease creating for print, interactive or video production, but he also has a strong sense of the power of the brand and how that can translate into revenue and equity. He has created brand identities and directed creative for advertising projects for hundreds of companies, including: Diageo, Haynes and Boone, Marriott, Frito Lay, GTE, Pepsi, Subway, Dodge Trucks and many more. His sports and entertainment marketing experience includes promoting The Dallas Mavericks and The Big 12 Conference, plus past work with celebrities such as Ringo Starr, The Dixie Chicks, Gloria Estefan and others.
Jeff’s first independent venture was Source Communications, a graphic design group that grew into a full-service ad agency, Millet & Fox, within two years. In 1991, Jeff joined David Holmes to form Holmes Millet Advertising, and subsequently HM Productions, and HM Interactive.
Jeff’s ability to be unfazed by the most difficult marketing challenges may directly correlate to the time he spends cleaning out horse stalls at his “ranchito” in the rural town of Ovilla, Texas. His home’s country setting allows him to squeeze in time for two of his favorite leisure activities: spending time with his wife, kids and dogs, and riding his horses.